Not many things change as rapidly as the internet, the hardware sustaining it and all its applications. Remember, less than 20 years ago the internet was almost non-existent. 10 years ago, speeds were still excruciating slow and we did not have Facebook, Twitter and camera phones just arrived on the scene. The companies that are big today were the one that jumped in the trend early on and adapted to it as the wave grew. Like Youtube(increased bandwidth) and Instagram (camera phones) during the last decade or Shapeways (3D printing) these days, there is so much to gain by anticipating technological and social trends to your advantage at the right time.
Below I want to point out 7 interesting online (marketing) trends that will become more important in the coming decade.
1. Data will be stored online by consumers
Cloud computing – and in specific online database storage – is an old concept but has increased in sophistication over the last years. Many companies already use it. However, most people still store their important data files on their hard drive or usb. The coming years we will see a larger movement to storage online. The major advantage is that you can access your files wherever you are. The perception of security hazards is an issue, but these days this is taken care very well by companies who provide cloud data storage.
How to make money: If you are technically savvy, tools to combine, organize or retrieve your files in a handy way. If not, provide content about the differences between different cloud storage providers and link to them.
2. Your house appliances will integrate with the internet
In the near future, your whole house will become a grid in which all the appliances will be connected. This means that you can manage the energy use of your heating, washing machine etc. from your laptop. Not only that, you can also make sure that energy is consumed at those moments when it is cheapest (for instance at night). So all the appliances will be connected – and you can view it in one dashboard.
How to make money: The application from which you can view everything would be interesting from a marketing perspective. Who is going to give advice about how to save money and buying better quality house appliances?
3. Advanced retargeting in advertising
A common thing that will become even more common is advanced ad retargeting. When you visit a company website, your browser cookies will remember that you have visited it after you left this website. Through ad retargeting, advertisements from this company will be shown to you even when you visit other websites. In this way, companies will lower the risk of losing a potential customer. In the future we will also see those become more prevalent due to the cross-media synchronization by applications as Facebook, that knows what websites its users are viewing and can serve ads that are consistent across desktops, tablets and smartphones.
How to make money: Effective if highly targeted. That is, you can either use ad retargeting for your own websites, or make sure you push products to those who were not satisfied with the first offer (something else than the common: “Not found what you were looking for? We have the better X”.)